Welcome To Casey Explains It All…

Hello Ladies  my name is Casey Trudeau and I am a personal stylist in San Francisco and Northern California. I wanted to develop a website that helps all women who may not feel great about them themselves, but who want  to take that step to feel and look better but not sure how to do it. Each day I will be giving shopping, fashion and beauty tips, tricks and  how to steps  that will start building your confidence.

About Me…

I  graduated from the prestigious Academy Art University in San Francisco with my BA in Fashion Buying, styling and Merchandising. I  have  spent close to a decade creating hundreds of looks for top retailers, from industry giants including Nordstrom and the GAP to beloved specialty stores like San Francisco’s popular Heidi Say’s boutique on Fillmore. I have also contributed to writing for Splendora.com on fashion trends and forecasting. I am now a personal consultant and  contributing to the buying for small boutiques in San Francisco. I also started  my own Personal Styling firm in San Francisco where my clients are based all over Northern California.  My ability to translate trends into indispensable pieces that create the key- ingredient to any well-conceived wardrobe, and successfully gives that classic polished look to any wardrobe and photo shoot.

My Resume: 

EXPERIENCE:

Heidi Says Shoe Salon, San Francisco

Assistant Store Manager/  Assistant Buyer February 2009 to Present 

Handle PO and inventory control; managed and ensured vendors, customers, and staff  were all being taken care of accordingly; and established strong working relationships with potential opportunity / lead account managers, and clients 

Developed and established vendor relationship and customer relationship while creating useful and efficient market strategy to create double digit increase’s every month.

Merchandising the store to appeal to clients and create an inviting environment for customers to come in and allow me to help style them in a new and exciting way for them to be satisfied. 

SPLENDORA.COM, SAN FRANCISCO, CA

Sales and Marketing Intern             May 2008 to  January 2009

Solely responsible for the design, implementation, and maintenance of database consisting of client accounts and marketing information to better develop future marketing strategies.

Conducted market research and developed a database of advertising firms promoting the major companies advertising on competitor websites leading to over half a dozen new request for proposals.

NORDSTROM, INC., SAN FRANCISCO, CA

Department Manager                                 May 2006 to August 2007

Assistant Department Manager                October 2005 to May 2006

Sales Associate                                            May 2005 to October 2005

Conceived, coordinated, styled and successfully executed the idea of annual store fashion show for prestigious customers (twenty thousand and above in annual spending) ultimately leading to increased store exposure and sales. This fashion show has continued to be a successful annual event, generating a significant increase of sales revenue in the second quarter.

Increased annual departmental sales revenue by over fifteen percent as department manager. Based on consistent performance I was appointed training lead in a store-wide program to improve sales and customer relations, subsequently increasing annual store revenue.

Awarded Regional Manager of the Month for design, implementation, and promotion of departmental sales event leading to a significant increase in overall sales.

The Gap, San Francisco

Visual Merchandiser                                   January 2004 to May 2005

BEBE, Santa Monica, CA

Fashion Stylist                                              November 2003 to July 2004

The Gap

Sales Associate                                             November 2001 to September  2003

EDUCATION:

ACADEMY OF ART UNIVERSITY, SAN FRANCISCO, CA

B.A. in Fashion Merchandising   Awarded December 2008

NORDSTROM EXECUTIVE TRAINING PROGRAM, SAN FRANCISCO, CA

Invitation-only training program for top performing Department Managers 

Certificate of Completion   Awarded August 2006

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